Nike, Inc.
Beaverton, OR
Peter H. Koehler
Vice President, Legal

Building

Connections
“We try to be at the key tables around the company. We’re there to help the company grow.” --Peter H. Koehler

Blue Ribbon Sports, which later became Nike, Inc., was founded in 1964 in Oregon by cofounders—and runners—Bill Bowerman and Phil Knight. Today, Nike is a global corporation with more than 35,000 employees across six continents.

Nike, Inc.

Peter Koehler leads the global legal team for Nike, Inc. from the footwear and sports apparel retailer’s world headquarters in Beaverton, OR. With operations in more than 160 countries around the globe, Nike has complex legal needs as it works to obtain, register and protect its large number of patents and trademarks, as well as manage contracts and litigation. Serengeti Tracker™ is one tool Koehler’s team uses to stay out ahead of the fast pace, high volume and complexity of connecting and coordinating its legal professionals and outside counsel firms around the world. And that means Nike has the strong global legal foundation that will continue to facilitate its growth.

  • 80%+

    Thomson Reuters legal research is used by more than 80 percent of Fortune 500 companies and by 100 percent of the top 100 largest U.S. law firms.

  • 500K+

    Queries
    per Day

    More than 500,000 queries are run each day on Thomson Reuters Westlaw and WestlawNext™ online legal research services.

  • 400+

    More than 400 corporate law departments use Serengeti Tracker™ for outside counsel and matter management—including 100 percent of American Lawyer’s Global 100 list.

The Nike swoosh ranks among the most-recognized brand logos in the world, and has adorned Nike shoes since the company’s earliest days.

Nike champions the athlete in everybody, asserting, *“If you have a body, you are an athlete.” The company’s mission is to bring inspiration and innovation to every athlete* in the world.

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